Company News

A New Category for Skin Care?

With professional treatments on the rise, marketers roll out post-procedure products.

Author Image

By: TOM BRANNA

Editor

Rhinoplasty begat rhytidectomy which begat blepharoplasty which begat botox. In the U.S., the number of nonsurgical cosmetic procedures, which includes lasers, grew to 8.5 million in 2009, compared with 1.1 million in 1997, according to the American Society for Aesthetic Plastic Surgery. That trend has created demand for a range of post-treatment cosmetic products. According to NPD Group, products whose primary function goes beyond moisturizing to treat redness, spots, lines and the like — i...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters